In 1907, Cartier signed a contract with Edmond Jaeger, a man who was to help exclusively supply Cartier watches around the world. Cartier had branches on New York, St. Petersburg and London and was becoming one of the most sought after watch brands in the world. Everyone at the time wanted Cartier watches.
In the past hundred years, Rolex has gone from producing classic watches to creating new line of ostentatious luxury timepieces. Many of the watches produced by Rolex today are so heavily adorned with gold and glaring precious tones. Some of the watches are just so over the top that it just looks (in my humble opinion) cheap and tacky!